↧
Image may be NSFW.
Clik here to view.
Clik here to view.
How To: Using Optimizely to Run A/B Split Tests
In our report, “Inside the Cave,” on the Obama campaign’s digital, tech, and analytics teams, we highlighted how they used optimization and A/B split testing to improve their online donation page. By...
View Article
Image may be NSFW.
Clik here to view.
Clik here to view.
How we built an A/B testing framework for mobile apps in 24 hours at...
Here at Engage, we A/B test websites, subject lines, copy — pretty much anything and everything — without a second thought. But surprisingly, A/B testing in mobile apps is much, much more difficult and...
View Article